All work
ManufacturingB2B Advertising2026
Replaced impression-led advertising with ICP-targeted paid programs measured on qualified pipeline.
−28%
Cost per qualified lead
Full
Pipeline visibility
ICP
Targeted spend
The challenge
Paid budget was spread thin across broad channels with no line of sight from spend to pipeline. Leadership wanted accountability.
What we did
- Built campaign audiences from the ICP and first-party data.
- Developed creative designed to qualify, not just attract clicks.
- Focused spend on the channels where target buyers actually engaged.
- Reported on cost-per-qualified-lead and pipeline influence.
Let's build your pipeline.
Tell us who you need to reach. We'll show you how data-driven demand generation turns into sales-ready leads.